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John Doe
Summary
Senior marketing leader with 6+ years in B2B SaaS running demand generation, lifecycle, and product launches. Builds measurable pipeline and customer retention through data-driven campaigns and full-funnel experimentation.
Experience
- Led a full-funnel demand gen program across Google, LinkedIn, and Meta, managing a $4.2M annual budget; grew marketing-sourced pipeline 58% YoY to $18M and dropped blended CAC 22%.
- Launched Helix Copilot with an integrated campaign (webinars, ABM, partner co-marketing); generated 1,400 qualified demos and $3.6M closed-won ARR in the first 6 months.
- Built a lifecycle marketing program in Iterable + Segment across 6 personas; lifted trial-to-paid conversion from 11% to 19% and cut 90-day churn 34%.
- Ran a category-creation thought-leadership program (24 long-form pieces + 3 research reports); drove +210% organic traffic YoY and 82 inbound press mentions.
- Rebuilt paid search + paid social across 14 markets with granular 6sense audience segmentation; cut CPL from $312 to $184 and increased MQLs 72%.
- Ran 48 landing-page A/B tests in VWO on high-intent PPC traffic, then wired results into Salesforce pipeline attribution; lifted conversion 2.8% → 4.6% and generated $2.1M in incremental pipeline.
- Scaled the content engine: 120 posts, 14 whitepapers, a weekly newsletter that grew 6K → 41K subscribers and drove $480K attributed ARR on its own.
- Instrumented multi-touch attribution in Bizible + Salesforce, finding that ABM accounts converted 3.6× faster; reallocated 30% of budget to ABM for +$1.4M ARR.
- Supported 4 product launches including Stripe Tax; coordinated comms, a press list of 120, and 18 enablement assets delivering a combined 18M impressions.
- Co-authored the developer newsletter (240K engineers); grew open rate 22% → 31% and lifted referral sign-ups 9% MoM.
- Partnered with 7 agencies on case studies for Shopify, Instacart, and Figma; each study generated 2,000+ SQLs in the 90 days post-launch.
- Built the first marketing analytics dashboard in Looker for the payments team; now the single source of truth used by 40+ PMMs weekly.
Projects
- Authored the annual industry report with 12K downloads and citations in Demand Curve, Reforge, and Lenny's Newsletter.
- Generated 640 marketing-sourced leads and 3 speaking invitations (SaaStr, B2B Marketing Exchange).
- Open-source martech stack reference with 2.4K GitHub stars and 460 Notion duplicates.
- Adopted by 3 YC portfolio companies as their default lifecycle architecture.
Education
Certifications
Skills
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Ran social media campaigns on Instagram and LinkedIn, grew followers by 20% in 6 months
Managed a team of 4 marketing coordinators, handled scheduling, reporting, and client communications
Worked on sales outreach emails, helped close about $200K in deals last year by preparing pitch decks
Executed multi-platform social media campaigns across Instagram and LinkedIn, growing follower base by 20% in 6 months through data-driven content calendars and audience targeting
Led a team of 4 marketing coordinators, streamlining scheduling and client communications while implementing structured reporting workflows to ensure consistent delivery
Drove $200K in closed revenue by crafting targeted sales outreach sequences and preparing executive-ready pitch decks aligned with prospect pain points
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